Hi, I'm Rachel.

A woman with long blonde hair smiling at the camera, wearing a denim shirt, in front of a yellow wall and green plants.

I started Lolligag because small businesses deserve great branding.

I've spent my career as an in-house brand designer, learning how brands actually get built from the ground up. Over the years I took on freelance projects on the side, and somewhere along the way it became obvious: the thing I loved most was helping small business owners see their own potential reflected back at them through design.

So I built Lolligag. A place where everything I know about branding, design, and marketing gets put to work for people who are building something real.

Areas of Expertise

Branding
Marketing
Trade Shows
Presentations
Social Design

About the name.

Lolligag is a riff on lollygag — to dawdle, dillydally, linger, laze. To take your time. To notice things.

To me, it represents something I think gets lost in the hustle of running a business: the practice of slowing down long enough to appreciate what you've actually built. To look at your work and think, this is really good. To notice the small things that make your business yours.

That's the spirit behind everything we make here. Intentional. A little whimsical. Built to last, but never in a hurry to be anything other than exactly right.